It believes that without economic empowerment good hygiene practices cannot be sustained.
As the website states
In partnership with the Government of Bangladesh, the UK Department for International Development (DFID) has allocated 65 million British Pounds (about USD$130M) over 8 years (2008-2016) to establish and operate a Challenge Fund for the Economic Empowerment of the Poorest (EEP). The programme will focus particularly on the poorest 10% of households that other initiatives are still working to reach. The programme is a major component of DFID's portfolio of activities designed to reduce extreme poverty and vulnerability to climate change and disasters.
A small video of the presentation is here
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